Echoing Music Magazine had the honors of getting some questions answered by the amazing Aaron Fairooz. Aaron has shot multiple projects across the US. His main cities for photography are Dallas, Los Angeles and New York but he loves to travel and he will work as a local! He’s DP’d a film out and LA and has done multiple shoots in New York City. As a photographer and DP, Aaron Fairooz knows his cameras, lighting and how to direct the subject across multiple genres.
Let's get started!!!
1. How did you pursue your passion for photography?
I originally got into film because of the movie The Matrix. I went to college for film and graduated broke and with no direction. I moved to Dallas and started to do photography because that was the only type of camera I could afford. I started doing "test" shoots to build my portfolio in hopes to book real work. I created my website and all of that fun stuff that goes along with self promotion. About 4 years later I started assisting a well known photographer and learned a lot of his skills. No I have been running my own company for 8 years.
2. What style of photography do you specialize in?
I specialize in commercial photography and video and just about everything in between. From jewelry, product, fashion and interior photography all the way to music videos, aerial videos and real estate. I literally do it all except weddings and personal shoots.
3. What is your photography story? What was your first break?
I got where I am now by being versatile. I make most of my money off of being able to do 10 different jobs for the price of one. I'm a producer, director, photo editor, video editor, drone pilot, audio mixer etc. In this day and age you have to wear many hats as a self employed entrepreneur. I haven't had any "big breaks" yet, just a lot of consistent good work and perspiration.
4. How do you educate yourself to take better pictures?
I educate myself with sharing ideas with other individuals in my industry along with Youtube for "how to" videos. Trial and error is the best teacher but can only get you so far. Working for someone who has been doing what I want to do for years has been the smartest move I've made. With how fast camera tech moves I am always having to relearn gear, lighting and camera work but it's what I love so it's always fun.
5. How did you get where you are now?
I feel I've been successful because I've applied all the information I have received, asked for and stumbled upon. Social media marketing, Google marketing, SEO and flat out just doing better work than my competition.
6. Whose photography work has influenced you most?
I've never been influenced by one person's work per say but I have always enjoyed fashion photography. The artistic way that fashion ads appear has always peaked my interest. I love the moody llighting and the use of hard light. The awkward poses by the models and the extravagant outfits that sometimes make no logical sense.
7. Among your works, which one is your favorite and why?
So it's hard to pick a favorite from my work because I have about 10 favorite shots and about 5 favorite videos. If I had to choose, it would be the woman in the red dress.
It's a perfect photo in my opinion. The dress is what we are selling and it is the obvious focus here. The movement and sheen is apparent, the background compliments the lipstick red material, and the models lean dances with the wind direction and her gaze is ever so slightly over her shoulder to take the viewer's eye back around to the tail of the dress.
For my favorite video I couldn't pick so I'll just say the "Sunflowers" video. It takes a fashion commercial and gives a cinematic short story feel. I lovely girl goes for a stroll through a sunflower field. Her dress is an almost perfect opposite color of the yellows in the scene. 40 seconds of footage but says so much.
8.What advice do you have for someone who wants to make a career in photography?
If you want to be a successful photographer learn video and if you want to be a successful videographer learn photography. Assist someone who is doing already what you want to do. Never stop learning and don't spend any money on anything that you can't make money off of later. I see so many shooters get carried away with buying gear they can't make money on or they don't have clients willing to pay extra for it. Rent gear until you know you need it and can profit from it.
Thank you Aaron for giving us the opportunity to do this interview.
Aaron Fairooz has been shooting for nearly a decade and with all that experience comes a detailed oriented professional. Read the reviews on Google, he will take your project to the next level and really turn it into exactly what you envisioned. Whether your shoot is in LA, NY, Dallas or really anywhere, Aaron Fairooz will travel to you and meet your needs!
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